* Article written by Estela Damato, founder of Damato Partner Track
It’s challenging to envision better governance without considering practices aligned with the ESG agenda. At the same time, developing strategies that deliver real and satisfying results has become increasingly difficult without the support of technology.
ESG and innovation go hand in hand, with the latest AI tools enabling organizations to deepen their understanding of how their actions impact everyone involved, both internally and externally.
In this article, I invite you to explore new ways to map and understand the influence companies have on people’s lives by integrating technology to drive internal change. Shall we dive in?
ESG reporting as driver of opportunity
There is growing recognition of the potential technological tools hold in ESG reporting, offering companies a broader view of their practices’ performance and leading to more informed decision-making.
The intersection of technology and ESG opens up new possibilities for creating reports that can guide management actions in the short, medium, and long term, while also boosting trust in sustainability disclosures.
ESG reports are increasingly adopted by organizations, not only to enhance their reputation but also because they have become essential for investment decisions. Financial reports are no longer the sole focus for investors.
Human, intellectual, and social capital now play a significant role in creating business opportunities, and they are being evaluated through ESG reports.
These shifts also encourage the adoption of better management practices, preparing leaders for a future that has already begun within their organizations.
After all, investors and strategic partners value the reliability of the data presented, which directly impacts the value chain and business opportunities.
Challenges of ESG reporting
Producing these reports is no easy task, as there is still no unified standard. This creates complexity in deciding which indicators to track and how to collect and manage all this data.
Given the vast amount of data that can be gathered, it’s crucial to know how to collect, manage, quantify, and qualify it properly.
So we have a significant challenge: how can we measure impacts, map actions, and accurately reflect them in a report?
Integration: technology and ESG reporting
Positive management must also be committed to continuously monitoring their organization to observe changes, trends, risks, and areas for improvement in enhancing human and social capital.
Integrating technology into ESG reporting amplifies this process, especially with the use of generative AI, which ensures the storage and organization of this data.
Through dedicated analysis of these indicators, organizations can become more resilient and successful in the long term, reflecting the overall health of the company.
When it comes to understanding the impacts on the lives of those involved, the reliability of data is crucial. But how are we gathering this information?
Take, for example, the app JOTTO, a community platform that allows individuals to share genuine feedback on their perceptions of a company, offering a space where every voice can be heard and valued.
The app’s features enable data collection directly from those who matter most: employees, suppliers, stakeholders, potential partners, and customers.
After a set period of data collection, the platform generates automatic reports through AI, informing internal actions that lead to more satisfactory practices.
In a complex world with many innovative solutions, adopting more participatory approaches from those directly affected by business decisions allows us to gain a clearer and deeper understanding of the actions we need to take to make a positive impact on people’s lives.
As we move towards this future within organizations, I invite you to consider the potential of using technology to our advantage, guiding us ahead with more ethical and effective actions that positively impact the world around us.
Would you like to chat more about this? I’d be glad to continue this conversation with you!
Feel free to get in touch: contato@damatonegociacoes.com.
